TBCSA has officially launched the Trevor Noah Tourism Campaign for South Africa, a collaboration with the globally acclaimed comedian.
Dear Members,
The TBCSA has officially launched the Trevor Noah Tourism Campaign for South Africa, a collaboration with the globally acclaimed comedian.
Trevor Noah takes centre stage in a series of captivating videos, designed to showcase South Africa's beauty to a global audience. This initiative is strategically aimed at key source markets, including Germany, the United Kingdom, and the United States of America, with the goal of promoting a positive image of South Africa and encouraging travellers to explore its diverse offerings.
Check out the campaign video here:
As part of this initiative, there are ample opportunities for the tourism industry to get involved. The TBCSA has generously shared the Media and PR strategy, as well as the digital media schedule for the campaign. Feel free to download the documents using the links below:
For any queries or further details, please don't hesitate to reach out.
